Table Tennis Equipment Market in indian
Parent company Escalade is now taking aim at many more markets From its Evansville headquarters located at the Indian Industries construction. Escalade also possesses Martin Yale, an office-equipment manufacturer based in Wabash, and Harvard Sports, a California-based manufacturer of basketball, table tennis, pool and dart products.
In 1993, Escalade's total sales exceeded $94.7 million. That is a Far cry from the $800,000 sales published by Indian Industries in 1962--the entire year current CEO Robert Griffin and three partners bought the business. And Escalade's $6.2 million profit last year is up significantly from the $1.8 million profit the year before, and a marked improvement over the $7.5 million loss of 1990. Griffin expects continued sales and profit growth this season in both sporting goods and office equipment. Let's get more information about click top rated ping pong paddles you must choose.
Griffin says one of the secrets to Escalade's success has been diversification. The business has broadened product lines and created acquisitions that have built a foundation for an estimated $100 million in sales this year. The sporting-goods marketplace will claim about 85 percent of that figure, Griffin says.
"We learned early on that the requirement for sporting goods is Very seasonal, along with the popularity of certain things runs in cycles," he reflects. "There are ups and downs that you can not control, so we started simplifying our product base to make sure that all of our eggs weren't in one basket. Doing this has balanced the ups and downs, and we are not influenced so adversely currently by cyclical and seasonal demand."
Indeed, Escalade's diverse lineup of sporting goods finds its way Yearlong to these mass merchandisers as Wal-Mart and Target; to string sporting-goods shops, some national, some regional; to such department stores such as Sears, J.C. Penney and Montgomery Ward; and to pro shops that carry luxury, specialized sporting gear.
Among the arrows in the Escalade, the quiver is goods of Indian Industries, which include Indian Archery objects, bows, arrows and accessories. The Indian Xi series features top-notch bows that position among the fastest and quietest on the market; expert shops carry them. Indian also has licensing agreements to generate various different goods, including Stiga table-tennis accessories and tables, Spalding basketball backboards and goals, along with other Spalding equipment for volleyball, badminton, croquet, horseshoes, darts, table tennis, bocce ball, and swimming. Indian has facilities in Evansville that use between 380 and 520 individuals.
Another Escalade firm, Harvard Sports, is known as a High-quality manufacturer of basketball backboards, goals and sticks, and table-tennis accessories and tables. Harvard also makes pool tables and accessories along with also a line of darts and dart boards. Some 150 to 160 people work for Harvard at facilities in California and Mexico.
And the newest name Marcy Fitness Products, a line of Home-fitness and workout gear, also belongs to Escalade. It's this product line, using its phenomenal potential for sales and new-product growth, that Escalade plans to pursue--and to grow for all it's worth.
"The fitness market is large--over twice the market Size of most of our other product lines put together," says Daniel Messmer, president of Escalade Sports, the corporation's sales and marketing department. "We believe the opportunities in gym gear are enormous, both from the U.S. and globally. So we've started to really concentrate on our home-fitness line."
New product development is your organization's lifeblood. "That's How we maintain an edge with all of our product lines, and that's how we're pursuing growth for Marcy Fitness Products," Messmer says. That kind of advantage helped Escalade hit a bargain with Sears Roebuck & Co. to sell Marcy gear from over 500 Sears outlets beginning this autumn. The new arrangement is expected to increase earnings of Marcy exercise machines and weight benches by over $5 million. Even before the new deal, Sears has been Escalade's largest customer, accounting for nearly a quarter of Escalade's sporting-goods sales in 1993. Some of the products take the Sears private label.
Escalade regularly turns to the customer to find out what will Create a product better or more attractive --or what may be keeping a merchandise out of selling. "We have shaped product focus teams to help us understand what the client is asking for, what they need, and what our competitors are doing," Messmer clarifies. "We then bring these ideas back to our own engineering and development teams and work closely together on designing a new product, or adding a new feature to an old standard."
Some examples: graphics that are molded right into a basketball Backboard instead of being silk-screened. Or a new, adjustable basketball pole which has been revamped back to make it more easily adjustable. Along with the latest trend: a portable basketball unit that has a base filled with water. As Bob Griffin puts it,"We try to bring something unique to the table--an innovation or new idea. We strive not to be just another'me too.'"
Escalade also can take credit for the introduction of Mini Court Basketball, a house version of Shot Clock basketball and the only steel basketball backboard in the market designed for home usage.
Overall, about 20% of Escalade's sporting-goods shipments Are created from the Harvard Sports facility in Compton, Calif., which primarily serves the western U.S. advertising region. About 80 percent of all shipments are made from Indian Industries, which serves the rest of the USA.
The international market, meanwhile, offers new chances. "Our global distribution is not strong right now, but we are really beginning to pursue this," Messmer says. "It's tough because you have to build relationships with various types of distributors, and you have to develop partnerships with the distributors who are willing to conduct business with you. The geographical distance and the difference in cultures make global trade a true challenge." Click finding the best ping pong table for the money.
Nevertheless, export earnings last year were up 34% over the year Before, and there's lots of space for expansion. In February, Escalade and other investors purchased Sweden Table Tennis AB, a movement Griffin says is a great chance for boosting export business.
Plans for tapping the international market were furthered Earlier this season after Escalade opened a sales and warehousing facility near London. "International competition in the sporting goods sector is very heavy, but we know there's a demand for American-made products," Messmer says. "Considering that the U.S. is a pioneer in so many sports --especially basketball--we hope to capitalize on that abroad. And we're going to discuss it by finding out what those consumers really want."
Bob Griffin and his partners started with Indian Industries in 1962, long before there was a parent company called Escalade. Griffin still functions from an office at the old Indian building.
Indian Archery Corp. was a little but well-established Evansville Manufacturer when Griffin and three fellow investors bought it in 1962. The business was founded in 1927 as a manufacturer of archery and badminton sets, darts, dart games and stilts. From 1929, these goods were sold globally and the plant's 22 workers made almost everything by hand. Prices for the merchandise that year ranged from 50 cents to $8. The company weathered the Great Depression in addition to the great Ohio River flood of 1937.
Griffin Wasn't long out of college when he came to Indiana in 1960 to work for Robert Orr (the future Indiana governor) from the metal-fabrication market. He and Orr bought Indian Archery two decades later and Jim McNeely, who currently conducts sales for Escalade at Chicago, and Joe Derr, a regional plastics-company executive who vanished on a trip to Mexico in 1980 and has not been heard from since. Orr stays involved in the company.
"We felt that the opportunity was there, along with our eyesight was to build on it," Griffin says. During their years in Indian, the spouses continued to fabricate archery products but strove new ideas. Some worked and some did not. They took a stab at skateboards and strove to perfect plastic skis, but were not successful. In 1967, Indian purchased Kunkel Industries of Chicago, a maker of hand-pulled golf carts. While competition because business drove the company from golf carts, the movement placed Indian at the metal-working business, which opened a brand-new door.
In the mid-1960s, Sears approached the company seeking a table-tennis table manufacturer. "We chose to go for it because we were set up for tubular metalworking and stamping," Griffin recalls. "We started from scratch and that worked for us." The organization did well enough in table tennis it decided in the early'70s to get the trademark"Ping Pong" from match manufacturer Parker Bros... The firm now puts the Ping Pong title on its Sears table-tennis tables and licenses it to other producers. In the decades since, the business also has been creating pool tables for Sears.
As Indian Industries constructed upon its success in dealing with Sears, some other titles entered the picture. In 1972, the Williams Manufacturing Co., that made apparel, merged with Martin Yale Industries of Illinois, which made office and graphic-arts goods, toys and craft items. The following year the company acquired both Indian Industries and Harvard Table Tennis Inc., a Massachusetts manufacturer of table-tennis accessories.
About precisely the exact same time, Williams chose to test on a brand new name. According to Griffin, the company hired a consultant in New York, which indicated"Escalade." "It means to intensify, to increase, to go up,' sort of like an escalator," Griffin says. "Increase" seemed like a good way to describe a growing business, therefore Escalade became the name of selection. Griffin and his partners could seize control of Escalade Inc., which had gone not long before.
As the years passed, Escalade got from the footwear industry And unloaded Martin Yale's leisure-time products. It bought a California maker of table-tennis gear known as Crown Recreation and merged it using Harvard Table Tennis under the title Harvard Sports. In the late'80s, Escalade gained a controlling interest in Marcy Fitness Products of California, and it purchased the rest of Marcy in 1991.
So just how does Martin Yale fit into the picture? After Escalade Stopped Martin Yale's line of amateur photography and hobby/craft products, it reconstructed an office-equipment maker with only one of Martin Yale's first things: a paper trimmer. In 1986, it introduced a combination check signer and bursting machine, which automatically prints signatures on payroll checks and then divides the tests. After that year it bought the graphic-arts-related assets of Geiss America, and two decades after it acquired the business-machine division of Swingline Inc., which generated a line of forms-handling equipment as well as shredders.
As part of the Swingline deal, Martin Yale took over a center From the Indiana neighborhood of Wabash. The business expanded the facility and moved the headquarters of Martin Yale from Chicago, citing the strong work ethic and friendly folks of Wabash.
Martin Yale has Now Trimmers, folding machines, collators, paper drills, check signers, graphic-arts gear and other office solutions. The subsidiary in 1993 contributed $14.3 million to Escalade's sales or 15 percent. Griffin says plans are in the works to expand Martin Yale's product lineup.
Even though an effect has been made by Escalade nationwide using its upper-end Archery and athletic equipment, Indian Industries has attracted national attention recently with an exceptional employee-wellness program that greatly reduces the amount the firm pays to cover its employees. The program provides economic benefits to employees who, with their partners and dependents, eliminate their health risks by stopping smoking, controlling their burden and decreasing cholesterol and blood pressure. Indian Industries will pay roughly $2,800 per employee in health-care prices compared with the national average of almost $4,000. Employees are encouraged to cut their risks when they do because the company will cover more of their premiums.
For Indian Industries its revolutionary program and its Third-party manager, Acordia of Evansville recently received an award and accolades at the National Managed Health Care Congress conference in Washington, D.C."The entire issue with our health-risk program is to create self-responsibility for health. To change the response from the health care system right back to us is our end goal," Griffin explains.
"There is a feeling of high expectations here, but it's Also a comfortable, easy-going location to work," Messmer opinions. "The direction likes to give responsibility to the person --to place the decision-making at the lowest possible degree."
That's led to not only a more healthy workforce but also a Fitter business. "I believe that's generated a feeling of mutual Respect," Messmer says. "It keeps people working here and caring here. We feel we're all going for the Exact Same goal, and that has been really Important to the achievement of Indian Industries and Escalade." Let's get more information about table tennis at https://twitter.com/bpingpongpaddle
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